Making Marketing Messages That Matter – Chronicle of Philanthropy
As competition for attention grows, charities need to do more than have a great mission to win attention from donors and other supporters. Experts say they also need to put more effort into marketing their ideas and causes. As a start, Nancy E

Gabriella Ciaramataro of Ginseng Yoga demonstrates a twist. Photo by – San Diego Union-Tribune
Open up any Us Weekly magazine and you can get the scoop on the latest celebrity-fueled fitness craze. In the ’80s it was aerobics and Jazzercise. The ’90s had cardio kickboxing, then spinning, then yoga, then pilates, then yogalates, krav maga

Letting Catania out of the bag – Guardian Unlimited
It may just have been, as DH Lawrence famously said, its ‘on-the-brink feeling’, but an air of menace, like the burning afternoon sun, filled the empty streets of downtown Catania. It was Sunday, maybe that was the problem, and a combination of

Workout DVDiva: Yoga – Houston Chronicle
Cast: Desi Bartlett, a pleasant Jennifer Lopez-look instructor who does the workout solo and a voice-over that helps the viewer do it, too. Skill level: Beginner, but it’ll help if you come to this with some flexibility and core strength. You’ll need

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